As a Small Island in Indian Ocean, Sri Lanka is known for its rich cultural heritage and natural beauty while having several notable brand names across various industries domestically and internationally.

However, that is not enough to elevate from the current economic crisis in Sri Lanka. Developing 500 brands during an economic crisis in a country can be approached strategically to help businesses stand out, inspire confidence and signal resilience. Thus, National Enterprise Development Authority (NEDA) has taken this responsibility in consideration of Micro Small Medium Enterprises (MSMEs).